While I'm at it ...
While I'm at it, I might as well define "mimesis" (see previous post for other Mimesis basics). I've already written how we define content, composition, design, and information element for our business practices. Looking up the denotative use, you'll find that it is something that encapsulates or frames what already exists in nature, even if it is ethereal or intangible. This is the mimetic function language, in our case the mimetic function of text. The Mimesis logo itself is a red frame containing text. It is our job to take the ideas you already know to be true and frame them, bind them, communicate them via text.
Being able to put an idea into words, to express it in a way that is understandable to both self and listener, represents true knowledge. "Feeling" is not enough. Just feeling as if you know something, that there is an idea that can only be understood by the heart is fine, but it does no service to content. Writing, "there are no words to express ..." is just a waste of space. If there are no words to express it, you either don't fully understand it, or attempting it professionally is an exercise in futility.
Steve
Founder, Mimesis Content Strategies
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